v
This is an exercices Question answer all ofthem one by one only a brife answer it is not an essay just an exercice
Answer eash

question one by one do NOT make as an essay

Questions section A

Q1 find tow advertisements and write notes explainig how they depict the

role of advertising.

Q2 what are the essential differences between the involvement/play and salience/do frame-works of advertising? find
advertisement that are examples ofthese two approaches.

Q3 select an organisation of your choice and find three ads it has used

recently. are the ads predominantly trying to persuade audiences or are they designed to reinforce brand values?
Q4 write brief notes

explaining the three most effective advertising strategies as determined by the IPA.

Q5 why is the financial element associated with

advertising sometimes referred to as spend and sometimes as an investment? does it matter?

Questions Section B

Q1 explain the

advantages and disadvantages ofthe standariesd and adapted approaches when appointing an advertising agency?
Q2 make note outlining ways

in which advertising agencies can differentiate themselves

Q3 what factors need to be considered in appointing advertising agency by a

major supplier of personal care products in china?

Q4 explain how the role ofthe account planner has changed as a result ofthe growth of

an integrated approach to marketing communications?

Q5 what is the purpose of holding a chimistry meeting when searching for an

advertising agency?

Q6 discuss the main factors that might lead to conflict between a client and their advertising agency?

Q7 Write a

short profile of a leading individual in advertising

Q8 why has payment by results become a more common basis for agency

remuneration?!

Q9 compare the benifts of share of voice and objective and tadk methods of setting advertising budgets?

Questions

section C

1-what are the key differences between the planning and emergent schools of strategy?

2-why is integration considered to be

important in the development of strategic communication plans?

3-explain the significance of distinguishing between business and

communications objectives.provide example of each.

4-prepare notes for developing a context analysis for an organisation of your

choice.

5-how do pull, push and profile positioning strategies differ in terms oftheir target audiences? provide examples.
5-using

secondry research, prepare a presentation showing the key stages of a plan for advertising the launch of a new consumer product in a country
of your choice.

7-why are customer preceptions important in developing effective positioning?

B-create a perceptual map for the main

competitors in one ofthe following market sectors: beer, airlines, banks.

9-using www.nmauk.co.uk or www.tellyads.com or by reviewing

media in a country of your choice, provide a list of examples to illustrate the positioning platforms suggested in table 4.4.