Review of the strategic issues presented in the case

Today, the vice president of your company revealed that you will need to assist the company with its quest to implement a social networking Web site.
June 3, 2020
Changing Corporate Structure to Respond to an Acquisition
June 3, 2020

Review of the strategic issues presented in the case

Review of the strategic issues presented in the case.

• Application of the Pearce and Robinson Strategic Management Model (Exhibit 1.4) with its 11 steps as described in the text. (Copy of model attached.)
Ensure you apply the Strategic Management Model to both Coca-Cola and Pepsi-Cola.

• Analysis of the case from the theoretical framework of at least two of the articles discussed in the course. [Select primary sources; do NOT choose wikipedia and similar secondary sources for this part of the assignment.]

• Discussion of implications of the case for middle managers.