Abstract

The research looks at the work of the James Bond actors since 1960s. The actor performed his 007 series with Barry Nelson, Sean Connery, Roger Moore, Timothy Dalton, Daniel Craig, David Niven George Lazenby and Pierce Brosnan. The study draws upon generally essential sources, including diaries, distributed letters, and a complete gathering of the film series. Most of the studies on 007 series film focus on the connection between the different series produced in relation to the famous film series that have the highest grossing value. The focus demonstrates the influence of 007 series, films to the UK for the production of the series.

The article inspects exactly how the American social administration works through the medium of film of the James Bond 007 motion picture arrangements. It is obvious that American values are diffused over all through the film industry (Hesmondhalgh, 2005). The 007 series of films is a gem that effectively changed in accordance with the Hollywood framework where American capital and structure wins. The films are controlled by U.S. sponsoring and reflect American perspectives clearly. Between the lines in the scripts, film goers are asked in connection the United States with positive thus genuine values and acknowledge American’s predominant position (Curran and Gurevitch, 2005). The researchers of this study contend that the 007 series film arrangement fulfills certain conditions to diffuse and replicate American administration. In addition, since the arrangement reflects diverse parts of the worldwide environment, it is a suitable case to speculate about power in movies and their influence in the UK.

 

Table of Contents

Chapter 1: Introduction. 5

1.1.     Purpose of the study. 5

1.2.     Background. 5

1.3.     Statement of the Problem.. 7

1.4.     Limitations of the study. 8

1.5. Significance of the study. 8

Chapter 2: Literature Review.. 9

Chapter 3 Research Methodology. 11

3.1. Research Design. 11

3.2. Population. 11

3.3. Sample. 12

3.4. Data collection. 13

3.5. Data Analysis. 15

3.6. Expected Results. 15

Chapter 4: Results. 16

4.1. Introduction. 16

4.2. Gender 16

4.3. Level of Education. 17

4.4. Age Group. 18

4.5. Monthly Income. 19

4.6. Series Watched. 20

4.7. Influence on Belief. 21

4.8. Degree of Influence. 22

4.9. Glorification of Violence. 22

4.10. Terrorism.. 24

4.11. Impact on Social Life. 25

4.12. Acquisition of the Film.. 25

Chapter 5: Discussion. 27

5.1. Introduction. 27

5.2. Influence on Religious and Political Beliefs. 27

5.3. Influence on Personal and Social Life. 31

5.4. Glorification of Violence. 36

References. 45

 

 

 

Chapter 1: Introduction

1.1.Purpose of the study

The purpose of this academic research is to determine the effects of 007 series movies in the UK. The study will help us comprehend movies and the methodologies through which they are made and devoured. Film scholars mount clarifications for why movies are the way they are. Additionally, they are keen understanding the reason the movies were made in such a fashion. Moreover, they want to comprehend the reason they have such a level of viewership.  The study will also pose certain questions that require explanations and answer. The interpretation of the questions will depend on the aspects of the film style, structure, and the themes contribute to the overall significance to the society.

The research offers a human-oriented focus on film series as multimodal discourses and cultural practices. It acknowledges the effects of film series on media contents. The themes include the convergence of films and information technologies and digitalization of politics and religious differences. Today film studies exist worldwide as an order with particular schools committed to it. The parts of film studies have developed to envelop various strategies for showing history, culture and society. Numerous human sciences colleges and contain courses, particularly intended for the investigation of a film. Also embodying the expanded differences of film studies is the way that secondary schools over the United States offer classes in video form hypothesis. Numerous projects conjoin film studies with media and TV studies, taking learning from all parts of visual generation in the methodology.

1.2.Background

The 007 films are widely distributed throughout the UK. In 1953, the artistic world was acquainted with the anecdotal British Mystery Service specialist James Bond, a.k.a. 007. The character was brought about by creator Ian Fleming, who endless supply of his encounters as a British Naval Intelligence officer amid World War II. Fleming had composed 12 James Bond books and nine short stories before he passed on from heart illness in 1964. Fleming’s 007 books made moderate progress and discriminating praise; then again, what launches James Bond into the pantheon of social symbols was the presentation of the character depicted via Sean Connery in 1962’s “Dr. No.” As of 2013, there have been 23 authorities James Bond movies created and discharged by Eon Productions, six performing artists have the tuxedo as 007, and various social impacts can be attributed to the mysterious operators (Weiner, Whitfield, and Becker, 2011). The movies have delighted in tremendous achievement and ubiquity traversing their 50-year residency. At the point when not conforming for inflation, the Bond establishment is positioned number two on the rundown of most effective film establishments around the world, behind the “Harry Potter” movies or more the “Star Wars” movies. It has been assessed that around 20% of the world’s population have seen no less than one James Bond film (Yeffeth and Wilson, 2006).

Similarly, James Bond has been the subject of scholastic talk. For illustration, Christoph Lindner altered the 2010 book The James Bond, Marvel: A Critical Reader, which is a paper accumulation giving hypothetical viewpoints on James Bond as a social figure. Daniel Savoye’s 2013 book, The Signs of James Bond: Semiotic Explorations in the World of 007 series gives a basic examination of the conventional components that embody James Bond movies. There additionally have been college points courses that investigate subjects and issues passed on through the James Bond movies and books. Such courses have been offered at Michigan College, Thiel College, as well as Missouri State University.

Additionally, the researchers’ objective is based on the concept of film associated with things audiences are well conversant with the film series and can be used to determine the impact on the society. This study hypothesized that due to the fact 007 series of films have great influence ridicule those films considered by the society to be modern icons of positive impact. 007 series, films must be considered in the literature review context, so as to prove the hypothesis. The first context is to understand the emergence, popularity, and high gross market growth; focusing on the first of the UK film series. The study will also consider 007 series films in the context of media research.

The majority of the research surrounding James Bond film series has been based upon film theory, which questions the implications and motivations of such film series in the society. In most recent years, film theory has developed as a counterpoint to the negative influence of the film series. However,  new films being produced, 007 series of films have yet to be investigated in depth, and limited sources are available in them, which is the key reason for the movie to be focused on this study as it will provide a new aspect to the continuing research surrounding film productions.

1.3.Statement of the Problem

According to the 007 series of films, James Bond seeks to provide people with sociological, political and religious factors that influence their way of living and how to overcome the challenges. Since a greater percentage of people spend a significant amount of time watching the films. However, people get addicted to watching movies; emulate both negative and positive impacts of the movie.

In response to this particular problem, the study proposes to investigate the influence of 007 series films in the UK. An inclusive plan has been devised to carry out a participatory investigation into measures that should be taken and different methods that can be employed to determine the impact of films in the society today. The study will also consider less expensive ways to determine some of the impacts. Hence, the need arises to examine the influence of 007 series films. The viewers will sharpen their focus on perception and discover the components of the Bond movies they have never viewed as, giving unique experiences into the advancement of James Bond as a character, a symbol, furthermore, the best film arrangement ever.

1.4. Limitations of the study

The following are some the disadvantages relative to the method of research employed. The limitations may include;

1. Film analysis only provides a superficial analysis. It does not completely take account of the richness of the audience responses.
2. The research can be time-consuming given the size and the unstructured nature of the data of the quantitative analysis.
3. Use of the internet to collect data can over represent the sample of audience feedback leading to the biased interpretation of data.
4. Loss of non-verbal communication affects the interpretation of the data collected.

1.5. Significance of the study

The research study will provide essential information on the influence of 007 series films on the issues of violence, terrorism and religious differences. Further, the research would also be a review in the James Bond series of films and Christoph Lindner based on the UK, particularly on the film production industry. This study would be beneficial to the UK on social issues in the states as the study enhances the knowledge of the actors and film users about the impact of 007 series films. The film is one important source of entertainment and education themes that need to be incorporated into the teaching curriculum. Notably, it would expectedly heighten the awareness of the film industry and the audiences to keep a counterattack on the negative impact. To the future researchers, this study can act as a baseline on the recent status of 007 series films.

 

 

Chapter 2: Literature Review

Film studies throughout the world exist in more than 20 nations. Because of the high cost of film creation, underdeveloped countries are left alone in the movie business particularly in the scholastic setting. Notwithstanding this more prosperous nation can study film in all the parts of film studies. Outside movies made to achieve frequently some United States group of audiences as a result of remote film schools (Lindlof and Taylor, 2011). The control of film studies ends up being all inclusive, with the UK specifically encountering rising enthusiasm with each new scholastic year. 13% of film courses offered in the UK are concentrated particularly on Film Theory, yet it is additionally a key part of numerous different courses.

In fact, Ian Fleming’s James Bond turned into a notable character that epitomized style, class and durability; more than forty years in the wake of making his wide screen make a big appearance on movie screens. Alongside these attributes, he has issued a permit to execute from her Majesty’s mystery administration. Since Dr No in 1962, the film arrangement has turned into one of the best known and fruitful in film history. With its special mix of brutal, sex and activity, every Bond film would turn into an overall occasion upon its discharge (Lindner, 2009). Specialists 007 would go head to head against evil villains, bed- lovely ladies go to the most extraordinary areas and have the coolest toys and shiniest autos readily available, at the same time never getting a wrinkle in his fancy suit.

The most recent 007 series, films incorporates twenty-three movies, with the latest, Skyfall, produced in October 2012. The 2008 Bond film “Quantum of Solace” highlighted more than twice the same number of violent acts as the first portion, analysts reported in the December issue of the diary Archives of Pediatric and Adolescent Medicine (Ferreras Savoye, 2013). Furthermore, the 2008 film discovered Bond or his enemies three times as liable to take part in serious violence, for example, utilizing a weapon as in the past films. Our brains are sufficiently complex to make qualifications about what goes ahead in a fictional world and what goes ahead in real life (Gillespie, 2005). Researchers have discovered that brutality has gotten to be progressively prominently in the movies after some time, with twice the same number of brutal acts and three times the same number of genuine ones.

Currently, the United Kingdom is amongst the countries which have become primary targets for terrorist outfits from across the globe. In fact, the residents of this particular country have become victims of the terror attacks that are being orchestrated in the United Kingdom and across the world. Notably, the fundamental intention of terrorists is to disrupt the rule of law and promote fear. In effect, the leaders of terrorist outfits such as Al Qaeda, ISIS, and ISIL among other are keen on recruiting new members on a regular basis. For the years, such terrorist outfits used to recruit members from the Middle East. However, they have widened their scope over time. It is reported that the terrorist groups are developing terrorist cells is some of the countries in Europe. The United Kingdom has become a major target for terrorist groups that are seeking to enhance their labor force. Surprisingly, such terrorist outfits are recruiting some of the residents of the United Kingdom. It is argued that most of them are keen on hiring young people. Arguably, it is easier to recruit the youth than adults because they are likely to believe the propaganda being spread by the terrorists. In consequence, the government has reported that its officials have noticed an increase in the number of young people who are immigrating to countries such as Syria, Iraq, Pakistan, and Afghanistan.  Such countries are known as safe havens for terrorist groups which imply that some of the young people who are immigrating to such countries might have been recruited by the extremist groups. In consequence, terrorism has become an issue of public concern in the United Kingdom.

In the year two thousand and one, Tony Blair managed to convince the House of Commons to allow the British troops to take part in the War in Afghanistan. The war was aimed at destroying the terrorist heaven that existed in Afghanistan as well as ends the Taliban regime in this region. Tony Blair was a good friend of both former presidents Bill Clinton and President George W. Bush (at the time). As a result, of this, the United States of America and the United Kingdom displayed good relationship. This contributed immensely to the agreement of the two countries to carry out a joint operation in Afghanistan.

In the year two thousand and three, Tony Blair again managed to convince the House of Commons that Britain should take part in the Iraq War. The sole purpose of Iraq War was to destroy the facilities that Iraq was using to build weapons of mass destruction which both the governments of United States of America and the United Kingdom believe to be posing an enormous threat to world security.

Unarguably, the definition and understanding of terrorism and its nature heavily dependent on the political, legal and social contexts in which it is assessed. Individuals, organized groups, and even governments across the world have over time have used terrorism for their ends, which has effectively made it increasingly difficult to define accurately and apply it to the rapidly changing contexts. Descriptions of terrorism have ranged from criminal acts that are intentioned to cause a state fear or terror among the public, some, individuals or groups of people for political or other unjustifiable philosophical, racial, ideological, coercive diplomacy, religious, etc. It refers to the purposeful and indiscriminate employment of actual or threatened coercion, force, intimidation and/or coercion to inflict fear in order to attain political, economic religious and ideological objectives that are unjustified under established law or reason. Terrorism is regarded as the asymmetrical conflicts designed to inflict psychological fear and terror through the non-combatants’ destruction and violent victimization.

Correspondingly, the definitions of terrorism seek to highlight several aspects, including psychology, strategy and ideology, which are the driving forces behind the violence and other inducements of fear or terror. While the specific reasons may range from personal to national interests, or the interaction of both personal and national needs. The emergence of Al-Qaeda, the Lord’s Resistance Army in Uganda, the Basque Separatist Movement ETA has led to the emergence of wholly new definitions. These include the repeated employment or threatened employment of political, ideological, religious, etc., and secretively organized violence by an individual or groups to induce a psychological effect that the actions are intended. This definition includes torture, violent attacks and other cats that are only geared to achieve a certain desired psychological effect in the victims or other people towards supporting the views, etc. of the perpetrators.

Terrorism from a psychological perspective can never be acceptable, but other aspects of terror have variously been seen in a positive light.  Ideologies refer to beliefs, principles or values by which a person or group defines its goals and objectives. It encompasses or stems from religion, politics, programs, personal convictions or other sources. There have a variety of terrorist groups that have been driven by ideologies and include the Sri Lanka’s Tamil Tigers, Egypt’s Muslim Brotherhood, and Irish Republican Army. These terrorist organizations seek to accomplish ideologically inspired goals, including reunification of territories, independence and religious freedoms among others. Ideological terrorism is equally inexcusable irrespective of the circumstances of the attacks. The United Nations’ Resolutions against terrorism that is inspired by ideology are legally prohibited. The UN unequivocally condemns all forms of ideological terrorism, practices, and methods as both unjustifiable and criminal, regardless of the person that perpetuates it. Using terror to impose or defend one’s ideologies amounts to ideological bullying of other people, and by the very act of bloody terror, it amounts to denying other people the very factors that people seek to avoid or gain.

The third perspective of terrorism amounts to logical extensions of failed politics and other systems of justice or achievement of desirable goals for an individual or group of people. Whenever people desire to address their respective grievances through the accepted legal, political, etc. channels, they anticipate receiving what they seek according to the existing laws and logic. If however, it is impossible to achieve their ends through the acceptable means, because of the structural difficulties, political disadvantage, corruption or other difficulties, it is likely that they will resort to other means that may be unacceptable, illegal or violence. Terrorism that arises from this is largely strategic and is driven by a careful analysis of the goals of an individual, group or nation, coupled with the identification of ways to achieve those goals according to the relative likelihood of success of every strategy.

Terrorism in this case normally arises out of desperation, if victory is beyond the reach of a group that believes in its objectives, and it is strategically helpful in meeting them. In 1913 for instance, Germany sank a US civilian ship that was thought to have been sending weapons and military supplies to its enemies. Germany was struggling to prevent the inevitable defeat in the costly conflict, and even though it was both wrong and illegal to sink a civilian tanker, they opted to sink it if that would (i) affect the psyche of the American People and (ii) prevent the supplies from reaching the battlefields. While the legitimacy of this remains dubious, South Africa’s African National Congress under Nelson Mandela and other Black leaders frequently employed terrorism in order to fight the Apartheid regime. Apartheid/racial discrimination was/is illegal under international, and the then colonial government employed ruthless tactics to defeat black populations that fought against the system. The government’s strategies were illegal, and since it was better armed and enjoying the benefits of the state instruments, it was impossible for black movements to make any headway. They effectively employed terrorism. This form of terrorism is legitimate.

Arguably, the 007 Series have played a significant role with respect to discouraging terrorism in the United Kingdom. Although, the films that constitute the 007 Series are primarily produced for the purpose of entertainment. Notably, the films are based on a character that is known as James Bond, who is a special agent. James Bond works for the intelligence agency of the United Kingdom that is known as the MI6. The movie displays nature of lengths and the types of measures that the intelligence service puts in place so as to protect the country. The primary role of James Bond is to thwart major threats by pursuing the individuals who are intending to perpetrate them. The effectiveness and prowess of James Bond facilitate him to prevent such attacks within a comparatively short duration given that he is highly trained by the intelligence service. In effect, the 007 series has been instrumental in facilitating the society to develop the notion that the law enforcement agencies are highly effective in terms of combating crime. As a result, a substantive number of the individuals who have been targeted as recruits of terrorist outfits refuse to join them because they know that they are not likely to succeed. Such individuals appreciate that the United Kingdom has one of the most powerful law enforcement agencies which are capable of thwarting most of the attacks targeting the country. Due to this facet, the 007 series indirectly discourages the young people from joining such organizations given that their primary aim is to cause havoc and promote political instability in countries throughout the globe.

A name or a brand in today’s world plays a significant role in a company’s success. The brand is the kind of name the company has cut out for itself among its customers in the market. Every commodity in the world has its brand name something, that aspect that distinguishes it from its competitors. Therefore, for a product to create its brand name, it must focus its advertising to satisfy a particular section of the market. Branding began when competition arose, and similar products started being made thus the need for differentiation arose. In our current world for a brand to cut a niche or even be known in the market a substantial amount of marketing has to take place. Brand marketing, however, is being done like never before, name organisations are identifying some of the most famous celebrities and sportsmen and paying them to represent them. Notably, that kind of marketing is referred to as brand marketing. Celebrity and athletes alike have a similar trait that is their ability to influence their followers especially in purchasing of trendy clothes. Most people are attracted to the product when a celebrity or beautiful model advertises it; therefore, the products tend to be associated with the product.

Evidently, the various famous personalities who endorse a brand have direct implications for its overall success. In the contemporary world, a significant portion of the population places particular importance on media personalities. It is largely because they are mainly considered to be living an ideal kind of lifestyle. As such, the fans of such media personalities tend to be interested in procuring products or services that have been endorsed by them. It is normally in a bid to gain a taste of the type of services or products that are enjoyed by such personalities. Currently, the business environment is characterised by a comparatively high degree of competition. Thus, commercial entities are always devising avenues that will enable them to realise a competitive advantage. Brand equity is amongst the most suitable channels that facilitate companies to acquire a competitive advantage. For years, companies have been keen on fostering partnership agreements with some of the media personalities so as to enhance the appeal of their brand. The various individuals who are appointed as brand ambassadors need to exhibit the certain type of behaviours so as to maintain their relationship with their clients. In the occurrence that an endorsee displays a character that has negative implications on a brand, the relevant corporations are likely to cut links with such an individual. It is a stratagem that aims at ensuring that the organisation maintains its brand equity.

Over the years, the world of commerce has been characterized by a broad range of transformations. In this time, customers are categorical about the nature of services or goods they want to procure. It is an attribute that has compelled most of the companies to go back to the drawing boards so as to formulate strategies that will facilitate them to cater to the demands of current customers. Currently, a majority of the customers are demanding for specialized attention. It is largely because they bear the sentiments that companies should cater to design and manufacture products or render services in accordance with their tastes and preferences. Consequently, organizations have been left with no choice but to look for ways to embrace the demand of the modern day customers.

Specifically, the fashion industry is embodied by a relatively high prevalence of clients demanding for the attention as mentioned earlier. It is majorly for the reason that most of the products being produced and sold in this industry are usually clothing items and accessories. In the past, companies operating in this industry used to target the existing mass market. It implies that they used to design and produce products that were geared towards attaining the desired trend of the time. In this scenario, a trend signified striving to satisfy the general preferences and tastes of a majority of the customers. Nevertheless, moments, preferences and tastes of the consumers have revolutionized with time. It is because a majority of the contemporary consumers want to procure unique products. These sets of customers also have minimal room for compromise. They want to procure products that meet their desired preferences and tastes. It is a situation that has compelled organizations operating in this industry to transform the manner in which they carry out their operations. Customers are no longer willing to procure fashion products targeted for the mass market. Instead, most of the customers long for tailor-made products. Additionally, most of the customers are willing to pay a premium price for the acquisition of products that have been tailored made in tandem with their requirements.

In retrospective, the contemporary universe is personified by customers who can be considered as universal shoppers. The contemporary customer is not limited by their geographical location. It is because a majority of them have access to the internet. Thus, they are capable of procuring products from online retail stores. Besides, retails that have developed websites that facilitate online shopping tend to generate a competitive advantage. It is largely owing to the sort of convenience that they offer to their customers. A significant portion of the contemporary customers prefers procuring their fashion products via online stores. It owes to the sort of services rendered by these stores. For instance, when an individual is looking to procure a product from an online store they are not limited to the stores in their locality. As a result, such an individual is capable of procuring the product that they want from the store selling products meeting a majority of their requirements.

Moreover, the contemporary customer is also known to be well informed about their rights and options. The universe of commerce is embodied by unparalleled competition. It is due to the prevalence of a relatively high number of organizations operating in the same industry. Companies have been have been left little, but to be innovative and creative with an aim of surging ahead. It is through innovation and creativity that retail stores operating in the fashion industry manage to differentiate their products or services.

Accordingly, this facilitates them to cater to the specialized need of their target market. The existence of online stores has enhanced the degree of competition in the fashion industries. It is mainly for the reason that it has served to ensure that the fashion industry is a single and universal industry. It implies that retail stores need to realize that they are competing on the global front and not the presumed local front. As a result, they need to factor in the most popular views of their customers with respect to the environment as well as product design. A retail store that manages to successfully attain the desired standards with regard to the preferences and tastes of the consumers tends to realize a comparatively high degree of competitive advantage.

In light of global competition, the management of fashion brand labels has been compelled to reconfigure the compartment in which they execute their operations. The key attributes in the fashion industry have changed enormously; hence fashion brand labels need to embark on strategic management. Strategic Management serves as the primary tool through which fashion brand labels have managed to ensure that they remain competitive despite the various variations that have exemplified the fashion industry. An epitome of this is where most of the successful fashion brand labels have transformed the mode in which they communicate with customers.

In the past, fashion brand labels used to channel most of the communication with their