RACE CARS
Jack Elliott heads a key department at your hospital
July 8, 2020Tourism: Cultural challenges in scandinavia
July 8, 2020RACE CARS
Business Capstone 2
Industry Research Report Overview (
Race Cars)
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TOPIC: RACE CARS
The research report will require careful examination of the current structure and performance of the industry. Based on this research, there must be identification of a specific business opportunity that exists within the industry. More than one opportunity may be examined if they are complementary.
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Please note, these are DISCUSSION POINTS ONLY to kick start your thinking. Do NOT simply answer each issue with short statements. I am looking for an in-depth analysis of the industry.
If you have questions or are unclear on the expectations for this assignment, contact me WELL in advance of the deadline.
The key to a strong industry report is a focus on the INDUSTRY itself and not on a proposed solution.
The second key is to provide meaningful analysis and not just report the facts or data
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Summary Statement and Abstract
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The summary focuses on the purpose and objectives of the research project
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This section MUST provide a scope for the research project
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Provide an overview of the project you are undertaking and the benefits it should provide an organization
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Do NOT focus on your proposed solution
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Situation Analysis
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What are the key issues/challenges/opportunities facing the industry?
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What are the underlying causes?
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What are the KEY SUCCESS FACTORS in the industry
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Are these stable or changing?
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What are the drivers and rate of change in the industry
Industry Analysis
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Industry Overview
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Structure and Performance
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Size of industry
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Profit margins
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Economic/Market structure
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Seasonality (if any)
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Sensitivity to economic cycles
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This must include Porter’s Five Forces
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Stage of Product/Industry Lifecycle
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Environmental Analysis (PEST)
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Recent (past) trends in the industry
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Future Directions
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