Section 5: Quantitative Methods

Assignment 8 Paper 8 €“ Experimental Research
? Application of Experimental Research
Read Zikmund, chapter 12. Answer question 10 on page 288 which reviews experimental research. Please answer the
question in detail and support your answers with scholarly research citations where appropriate. Each response
should be approximately 125 words using critical thinking skills.

Use APA style in preparing your paper and citing references (i.e., the paper should follow APA for all paper and
text formatting). The paper should be about 1-4 pages in length.

10. What advantages does simulated test-marketing have over traditional test-marketing? What limitations does it
have?