Qantas group

Order Description

It must use that case study in the text book, if you don’t have it i can try scan and upload feel free to call me on that it and i will upload this on PDF. Please use up to day articles and website for references. From my previous purchase i was given non relevents and fake reference. I hope you can do you best for this one.

The text book is Hanson, D., Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. 2014. Strategic Management Competitiveness & Gobalisation (5th Asia-Pacific ed.), Cengage Learning: South Melbourne, Australia.

Assignment Topic
Assignment 2: Individual Essay
(electronic copy to the Moodle assignment drop box; hard copies are not required).
Late assignments will be penalised.
Please put your name and student id number on a front page.
Length:
2200 words (no leeway beyond 2200; penalties for exceeding the word limit apply). Please use double spacing, 12 pt font and allow a wide margin.
Value:
35% of total available marks
Topic:
Case Study Analysis: The Qantas Group (Case 5, pages 442-448 of the Hanson et al, 2014 text and The Long Haul: The Qantas – Emirates Alliance by Mules, 2013 on Moodle).
Question:
Aim &
Focus:
Use relevant strategic management literature and theory to analyse the case of the Qantas Group in the timeframe of the case presented in Hanson et al, 2014 and Mules’ 2013 update on the Qantas – Emirates Alliance. Your analysis should conclude with a) reasons for supporting or not supporting some or all of Qantas’ current strategies, b) a brief update on market reports for whether the alliance has alleviated or perpetuated the problems faced by Qantas and c) one or two key recommendations for Qantas’ executive leadership group.
In this individual assignment, students will present a detailed analysis of the Qantas Group, supporting their analysis with appropriate theory from chapters 1-4 and relevant sections from chapters 9 and 12 of the textbook and other academic sources, such as referred journals. The use of professional sources (eg business magazines etc) is also permissible.
The main focus of the assignment is to demonstrate:
? familiarity with, and understanding of relevant strategic management theory, as it applies to the case,
? depth and breadth of research,
? analytical skills,
? academic writing abilities.
As a guide, your analysis of the present situation (mission, external environment, internal capabilities/competencies/competitive advantages, and strategic actions/policies) should take approximately 60-70% of the paper. Your update and recommendations (including some justification) should be approximately 25-35%. The introduction that outlines the key issues, would most likely take about 5% of the paper.