Public Relations In Practice And Theory
   

Complete Plan

Prepare
a 4 page paper in which you recommend strategies and tactics to build media relations and generate publicity for the organization selected in week five ( Nike).  Be sure to address the following in your paper.

·
Strategy Paper Objectives for the PR Campaign media relations_ plan including

-Media relations’ strategy

-Identify the organization’s publics

-Identify the risks in the strategy.

-Write a media release and create a media distribution list for the media release

·
Develop
a tactical plan utilizing at least five of the PR tools listed below:

·        

Event planning

·        

Open house

·        

Press conference

·        

Community event

·        

Sponsorship

·        

Corporate newsletter (internal and/or external)

·        

Direct mail

·        

Internet/intranet

·        

Social media

·        

Promotional items

·        

Promotions – sweepstakes

·        

Spokesperson

·
Evaluate
the business implications of your PR Campaign

4 pages plus references.

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