Quantitative Analysis for the Potential Problem facing Pepsi Cola Company
There have been a lot of competitions in the market for the leading soft drinks companies
mainly Coca cola and Pepsi cola. The two companies have dominated the industry for decades
now and have deployed distinctive measures to ensure that they remain the dominating figure in
the market all over the world. This has developed several wars in the market which are generally
regarded to as Cola wars. Coca Cola Company has however dominated the market for a long
time exposing their competitors to a lot of potential problems which we are going to evaluate in
this paper.