Potential Problem facing Pepsi Cola Company

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Potential Problem facing Pepsi Cola Company

Quantitative Analysis for the Potential Problem facing Pepsi Cola Company

There have been a lot of competitions in the market for the leading soft drinks companies

mainly Coca cola and Pepsi cola. The two companies have dominated the industry for decades

now and have deployed distinctive measures to ensure that they remain the dominating figure in

the market all over the world. This has developed several wars in the market which are generally

regarded to as Cola wars. Coca Cola Company has however dominated the market for a long

time exposing their competitors to a lot of potential problems which we are going to evaluate in

this paper.