in report format, prepare an outline Marketing Audit and set Marketing Objectives for a 
service
 
offering
* of your choice. You must justify each stage of your report with reference to relevant academic concepts.

On this occasion the report should include the following sections:

• Title and contents page;
• Brief introduction (200 words max.);
• Key assumptions regarding the internal environment (strengths and weaknesses; 850 words approx.);
• Examination of the external environment (opportunities and threats; 850 words approx.);

• Results of analysis (presented in a SWOT box – top three Ss, Ws, Os and Ts ranked);

• Marketing objectives (400 words approx.);
• Brief conclusion (200 words max.).

*The choice of service must be agreed with your lecturer. Airlines, fast-food outlets (e.g. McDonalds), supermarkets and phones/tablets are not allowed. Choose something very specific which will be a realistic proposition for this task – for example, a certain hotel or hair-dressing salon or restaurant in a particular place.