Choose one of the following options:

Option 1 – Web Research
Conduct an Internet search to find companies noted for best practices in marketing and brand management. Describe what these best-practice companies do in the field of marketing and brand management. What are the similarities across companies? Describe any major differences. Critique the best practices. State how you would implement the best practices in your organization.
Submit your project in APA format with at least three in-text references. Length: 5 pages (excluding cover and reference pages)

Option 2 – Organization Comparison
Identify two organizations with different marketing and brand management processes. Describe these differences. Indicate how the marketing and brand management strategies of these companies might be similar or different. Provide a rationale for your conclusions using relevant concepts from the text and peer reviewed articles.
Submit your project in APA format with at least three in-text references. Length: 5 pages (excluding cover and reference pages)

1. Cover page (See APA Sample paper)
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body (Cite sources with in-text citations.)
4. Conclusion – Summary of main points
a. Lessons Learned and Recommendations
5. References – List the references you cited in the text of your paper according to APA format.
a. (Note: Do not include references that are not cited in the text of your paper)

I can send you the pdf version of the book in case you need it.