The focus of this assignment is to assess the strategic dimensions of your own organisation or any organisation that you are familiar with.

You are to critically assess and document the following dimensions:

€¢ Generic business strategy

€¢ Organizational culture

€¢ Formal organizational structure

You need to clearly articulate the conclusions that you draw about these dimensions individually. What linkages and consistency can you identify or infer within these dimensions?

Length: 10 A4 Pages maximum (plus appendices)

Task:

The purpose of this assignment is to provide an opportunity to utilise your knowledge of strategic planning to develop proposals concerning the future operations of a specific organisation.

Assessment criteria:

1. An ability to utilise sources such as the Internet and University library facilities to search, locate and summarise data relevant to the assignment

2. An ability to assess organisational culture

3. An ability to utilise appropriate theories about business strategy to assess the relevance of the three dimensions for the chosen organisation

4. An ability to assess the formal organizational structure and its impact on communications and decision-making

5. An ability to utilise appropriate theories to assess the linkages between specific dimensions of strategy

6. Presentation of an appropriate arguments to justify your conclusion about the consistency and linkages in the chosen organisation

7. An ability to present a well written, well structured report

Suggested Outline:

Executive Summary (1-3 paragraphs) Company description, Findings, Theories summed up, Linkages and consistencies within 3 dimensions, Strategies

1. Table of contents

2. Introduction of the company. Brief background

3. Brief on external environment, SWOT analysis of company, PESTLE analysis

4. Business strategy €“ analyse and discuss €“ the 3 dimensions related

5. Organisational cultures €“ analyse and discuss. Eg. Leadership, group or individual decision€¦

6. Formal; Organisation structure. Discuss on decision making/communication

7. Identify linkages and consistency from the 3 dimensions above.

Recommendations/Suggestions (entry strategies €“ increase profits/bring market share/competitors’, exporting, licensing, franchise, acquisition, merger, joint venture, and wholly owned).

8. Conclusion: Sum up the finding on company strategy, structure. What are the linkages (relationship), consistency. What are your recommendations.

9. References (Book & Journal Articles)