Opportunity Analysis Academic Essay

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Opportunity Analysis Academic Essay

Select an organization—privately held or publicly traded, for-profit or not-for-profit.
Select a problem area, issue, or opportunity of strategic significance to the organization. A strategic issue is one that has a potentially major impact on the direction or future of the organization. It may involve unresolved questions internal to the organization or external events that require an organizational response. As you seek to identify the issue or opportunity, consider external changes that might affect the organization, threats, or opportunities that might exist in the competitive environment for the organization, or significant internal challenges the organization may face.

Discuss an outline describing the organization, the industry in which the organization operates, and the opportunity or problem proposed as the focus of the capstone project. The outline must include an overview of why the issue is strategic for the organization. If you have not yet selected a final topic, you may prepare several outlines for review during the first week. The outline must include the following elements:
•A brief description of the organization and the industry in which the organization operates
•The problem or opportunity for the focus of the capstone project
•Reasons for selecting the issue and why it is of strategic importance to the organization
•The internal and external context of the issue or opportunity
•The implications of the selected issue for the MBA program themes of global business and people, planet, and profit

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Posted on May 21, 2016Author TutorCategories Question, Questions