Ocean Spray Cranberries (OSC)
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September 19, 2020Topic: Public Health
September 19, 2020Ocean Spray Cranberries (OSC)
Can someone answer this please. Thank you in advance.
Content Requirements: Please answer the Issues (analysis questions) for this case study. Your answers must present a research-based rationale citing outside sources when used.
CASE ISSUES
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- What is (are) the hypothesis (hypotheses) that the AHF team established for the market research study for Ocean Spray Cranberries (OSC)?
- Was the AHF team successful in designing a sample that was representative of the population of cranberry sauce and jelly consumers?
- How did the AHF team’s sample differ from that of the 1961-62 McCann-Erickson (MARPLAN) study?
- What statistical analysis techniques were used in the OSC market research study conducted by the AHF team?
- What was the objective of segmenting the survey respondents and applying cluster analysis?
- Based on the results of the market research study, what recommendations did the AHF team make to the OSC management?
- How did OSC management respond to AHF’s recommendations with specific actions?
