topic: MgrMkt6A

Choose one topic from the list below:

a. Flying on a full-service airline as opposed to a low-fare discount carrier;

b. Staying with cable-based television instead of switching to satellite television;

c. Pursuing an online MBA program over an on-site program;

(NOT INCLUDING TITLE AND REFERENCE PAGES)
In APA Format, prepare a 7 COMPLETE PAGE paper creating a marketing plan to launch a new product or re-launch a current product€¦COMPLETE INSTRUCTIONS ARE ATTACHED

MgrMkt6AInstructions

Required Reading (textbook): Mullins, J. W., Walker, Jr., O. C. (2010). Marketing management: A strategic decision making

approach (7h ed.). Boston: McGraw-Hill Irwin. ISBN: 9780073381169.

(Chapters listed below will be uploaded)

a.    Chapter 17: Organizing and Planning for Effective Implementation
b.    Chapter 18: Measuring and Delivering Marketing Performance

Choose one topic from the list below:

a.    Flying on a full-service airline as opposed to a low-fare discount carrier;

b.    Staying with cable-based television instead of switching to satellite television;

c.    Pursuing an online MBA program over an on-site program;

(NOT INCLUDING TITLE AND REFERENCE PAGES)
In APA Format, preparea 7 COMPLETE PAGE paper creating a marketing plan to launch a new product or re-launch a current

product.

Each paper will contain the following elements (use these as subtitles):
    Executive Summary of Marketing Plan
    Company Overview
    Description of Target Market
    Description of Competitors
    Description of Product or Service (P)*
    Marketing Budget
    Description of Location
    Pricing Strategy (P)*
    Summary and Implementation Plan (P)*

Key Points:

1.  Must be 7 pages and formatted in APA style
2.  Must include a title page
3.  Must begin with an introductory paragraph that has a succinct thesis statement
4.  Must address the topic of the paper with critical thought
5.  Must end with a conclusion that reaffirms your thesis
6. Must use at least 4 scholarly references, 1 reference has been provided for you (the textbook
7. Must document all sources in APA style
8. Must include a separate reference page, formatted according to APA style