Order Description

? Task Description

This assessment requires you to apply the key concepts in the lectures and in the readings to current business news stories. (100% penalty on not relating your essay

with the concepts in the lecture)

The aims of the media analysis are two-fold:

-You are required to select a news article in the current media about a business which is relevant to the political/regulatory environment and the related readings.

That is, you should find a story about a company affected by a situation, event or issue that has been prominent in the media and which clearly relates to the key

concepts and practices covered in this section of the unit – either in the lecture and/or in the readings.

Make sure this article is about a specific company.

Choose an article from the following sources:

The Australian Financial Review

The Sydney Morning Herald

The Australian

ABC News Radio and ABC AM

ABC News 24 TV

SkyNews Business NewsBUSINESS SCHOOL

Version: 2014 Business School 6

The Economist

Bloomberg

BBC news

Financial Times

The Guardian

The Wall Street Journal
Having chosen your business case, write a 750 word summary and analysis of the news item. Your response must include:

Must Read!
? a brief summary of the key features of the case in your own words?2-3 sentences?;

? a clear statement of how this case relates to concepts covered in BUSS1002 for the relevant theme;

? your individual analysis of the case, based on your application of concepts introduced during the lectures and readings. This should take the form of A/CA/R of the

implications this development will have on the firm;

? a demonstration of your critical analysis skills developed in BUSS1001 to identify an argument, counterargument and rebuttal related to the issues in the article; and

? a prediction of how the situation might develop and what this means for the outlook of the company.

? an accurate list of references using the University of Sydney Business School Referencing Guide (BSRG).

? you may refer to lectures and unit readings, but IN ADDITION to these you must also use at least (minimum) 10 references from academic sources.
Article related: Cases must be drawn from articles in the media published after 1 August 2014. There is a 10% penalty for using an article that was published before 1

August 2014.

Company related: Do not choose articles based on companies that are used in BUSS1002 lectures, tutorials and tasks. This will lead to a 100% penalty.

There are six companies that you must not use. This is because either the teaching team, or your peers in tutorials, have examined them in such detail already that

there is an unfair advantage to be had by examining that firm. The firms are:
• Tesla Motors
• Fairfax Media
• Qantas
• Unilever
• Santos
• Suntory

Word count penalty: A penalty of 10% will be applied to submissions that are in excess of the 750 word limit (there is no 10% leeway, you will be penalised for having

751 words and over).The penalty is at the rate of 10 marks per 100 words or part thereof to a maximum of 50%. Please note that the word limit includes in-text

referencing and headings, but does not include the reference list at the end of the document.

? Referencing penalties: You must reference ALL your work consistently and correctly using the University of Sydney Business School referencing style guide (BSRG). You

will lose marks if the University of Sydney

Business School referencing style is not used correctly as follows:

Media Summary and Analysis 2 – Political/Regulatory Environment