Project description
Brochure:Maternal Problem in Australia
Word limit: 300 words
When writing texts for different audiences, the content will often remain the same yet the way it is presented will differ. The second portion of the Business Report assignment is the development of a brochure to present much of the same content information to a non-specialised audience. It will focus in on one of the recommendations and present the solution as an organisation or product to be marketed or sold to the reader. The brochure will be of publishing quality and include four key parts:
1. Engaging Title: concisely identifies the main idea and rhetorically asks or poses the recommendation being presented.
2. Identification/Description (Who we are): The group or idea being presented is identified, defined and described
3. Context Relevance (What we believe): Situates the organisation (i.e., the personified position/recommendation) within a context
4. Engagement Hook: Call to action to engage readers, aligning him/her through a response invitation
Notes to guide your brochure:
Brochure language is generally simple and short in style with fewer nominalisations and more concrete vocabulary. Brochures are written to a wider audience, assuming a lower common denominator of shared expertise and specialisation. Therefore, brochures avoid technical, abstract language and focus on concise, but less dense constructions and always use the active voice.
Title
Brief description of the problem (nominalised form)
Identification
Concisely defines and describes the entity (organisation)
Context Relevance
Situates the organisation within a context and argues for their position through belief statements
Call to Action
A direct call to action for the reader to respond and align.
Remember: The model below is only providing an example of the brochure text; your brochure will be in a three-fold brochure format with pictures to support your text. Persuasive Brochure model (content):
Rehabilitative Probation ServicesWhat does it really offer?
Who we are
Rehabilitative Probationary Services is a group of community-centred individuals proactively working toward sustainable solutions for offender re-entry. RPS cooperates with law enforcement, policy makers and community leaders to provide a seamless transition for offenders to effectively re-enter the community.
What we believe
Offender re-entry is a community process
and as such, members of the community should have a voice in how policies are shaped and carried out. History has proven that offender re-entry programs cannot succeed without the ongoing support and input from those most invested in the community. That is why RPS engages community members to invest in the policies and practices that inform offender re-entry.
Rehabilitation is good for all
even victims. One of the key arguments against probation services is the recurring emotional and psychological cost to the victims. RPS acknowledges the impact to victims and cooperates with community counsellors to provide the necessary support to guide victims through the processes of their offenders rehabilitation.
Punitive Sentencing has a place
but rather than being the norm we believe it should be the exception. RPS works closely with law enforcement and policy makers to screen suitable candidates and ensure that dangerous offenders are appropriately
Rehabilitation is more than remediation
and effective rehabilitation, like the programs we promote, focus on harnessing and developing offenders strengths and assets.
How you can get involved (hook)
RPS members bring the voice of the community to the ears of decision-makers. We want you to help decide how offenders are reintroduced to our neighbourhoods.
Sign up today to become an active member of our online community. You will receive our weekly email newsletters and be able to post on our online forum.
Join today and have your say in these important matters.

Persuasive Brochure model (content):
Rehabilitative Probation Services?What does it really offer?
Who we are
Rehabilitative Probationary Services is a group of community-centred individuals proactively working
toward sustainable solutions for offender re-entry. RPS cooperates with law enforcement, policy makers
and community leaders to provide a seamless transition for offenders to effectively re-enter the
community.
What we believe
Offender re-entry is a community process?
? ?and as such, members of the community should have a voice in how policies are shaped and
carried out. History has proven that offender re-entry programs cannot succeed without the ongoing
support and input from those most invested in the community. That is why RPS engages community
members to invest in the policies and practices that inform offender re-entry.
Rehabilitation is good for all?
? ?even victims. One of the key arguments against probation services is the recurring emotional and
psychological cost to the victims. RPS acknowledges the impact to victims and cooperates with
community counsellors to provide the necessary support to guide victims through the processes of their
offender?s rehabilitation.
Punitive Sentencing has a place?
? ?but rather than being the norm we believe it should be the exception. RPS works closely with law
enforcement and policy makers to screen suitable candidates and ensure that dangerous offenders are
appropriately
Rehabilitation is more than remediation?
? ?and effective rehabilitation, like the programs we promote, focus on harnessing and developing
offenders? strengths and assets.
How you can get involved (hook)?
RPS members bring the voice of the community to the ears of decision-makers. We want you to help
decide how offenders are reintroduced to our neighbourhoods.
Sign up today to become an active member of our online community. You will receive our weekly email
newsletters and be able to post on our online forum.
Join today and have your say in these important matters.