1. You are required to identify at least two individual influences that are relevant to the consumers of your firm or the firm you intend to work for (choose one product/service if more than one products/services are offered by your firm) and discuss, specifically to your firm, how the three social influences (culture, social class or reference groups) impact on the consumer purchase decision process.

2. Show how these two individual influences should be considered along with consumer decision making and experiences as discussed in chapter 10 or 11.

3. Drawing on the theories in chapters 5-11 discuss how marketers (in your organisation) can apply this understanding of individual influences on either consumer decision making or help implement social change or the the acceptance of new innovation, to improve/enhance your firm’s marketing strategies (4 Ps or 7 Ps, targeting, market segmentation, etc.).

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Posted on May 3, 2016Author TutorCategories Question, Questions