Marketing Plan for Toyota Motors Corporation

In Unit V, you will provide a comprehensive discussion of place or distribution strategies of Toyota Motor Corporation.
Place
This section will provide a comprehensive look at the distribution strategy of Toyota Motor Corporation. Begin with an identification of the distribution channels that should include the entire path that the products travel from the “manufacturer” to the final consumer. This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does your company use these intermediaries? Many companies use multiple channels, particularly with the advent of the internet (which is considered a direct channel). Another element to include is a description of a physical facility.
Competitive Advantage
Because competitive advantage is an important goal of every company, address whether Toyota Motor Corporation has a competitive advantage WITH RESPECT TO PLACE. The idea is to discuss whether Toyota has a competitive advantage with respect to how they distribute their products. This should discuss their distribution channel and maybe a unique retail location (if pertinent). Again, this section should only discuss whether Toyota has a competitive advantage with respect to place (product, price and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale.