Paper instructions:
A. Take the sections of the marketing plan 1-6 (attached files)and assemble them into one document. Be sure you follow the framework (attached files).
B. Read over what you have assembled, and make corrections to assure consistency and logical development. For example, if you have decided to print a brochure as

one of your marketing strategies, make sure there is money in your budget for that purpose.
C. Write an Executive Summary of one page or less that provides an overview of the entire plan you have just assembled.
D. Add a title page and reference page following APA format.
E. In a well written, 1-2 page appendix document, analyze and evaluate your Final Marketing Plan. You have been writing your marketing plan in sections while

learning the content. Since you now have digested the material for the course, analyze and evaluate your marketing plan. What are pieces that are missing related to

your destination and market? What sections should be augmented based upon your increased knowledge? What content is well developed? A well written self evaluation is

part of the process. So what is necessary is an objective view of your work.
F. Review your marketing plan once more for effectiveness and quality of writing. All of the hospitality businesses in your destination will benefit from a strong

destination marketing plan.
G. Submit your plan.