Marketing Organizational Change
Paper details:
The case will relate to an organization that has undergone, or is undergoing change, between 2011-2015 in which you have an interest and can obtain sufficient information during session to undertake the necessary theoretical analysis on the change.
You will describe the industry and organization in which this change has occurred / is occurring, the specific details of the change, details of the environmental factors that have influenced the change, and provide a chronology of the milestones in that change.
You will identify the main issue that the organization is addressing, and will look at the way the management is handling that issue. Based on theory, critically evaluate the approach taken by management in addressing the challenges they face, and advise on what more might be done to effect sustainable change.