Topic: Marketing management

Order Description
Individual Marketing Assignment- Report
? 2500 words, maximum 2750 words

? Times New Roman 12 point font, double line spacing

? Harvard referencing- 15-20 references expected
? Aim: Conduct a marketing analysis of Haighs Chocolates

https://www.haighschocolates.com.au/
Marking criteria:
? Aim: A study of the marketing environment and strategy of Haighs Chocolates

? Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)

? Analyse the main products, services, suppliers and customers of the company (10%)

? Describe the following marketing strategies used by the company
o pricing (10%)
o promotion (10%)
o distribution (10%)
? Compare the marketing mix to its competitors (10%)

? Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)

? Appendix: Include a SWOT analysis and positioning chart (10%)

? Report writing and referencing (10%)