Topic: marketing diary

Description: [?]
Preferred language style: English (U.K.)

CW2 – individual marketing diary (30% of your TMM)
You are required to reflect on your own experience of marketing as a
consumer and write a series
of short reflective essays answering the questions posed below. This
assignment is designed to test
learning outcomes A6, A7, A8, B5, B6, B8, C6, C7, C8, C10.
This assignment is designed to get you thinking about the marketing
activities which you are
exposed to on a daily basis. During the first half of the module you
will be required to write 3 diary
entries, each of which presents your analysis of purchase which you
have made in which you apply
a different area of marketing theory to your own purchase.
Start by choosing an example of a purchase you made recently. This
should be a reasonably
significant purchase and not something which you would buy every day.
This could perhaps be a
car, a new computer, a new mobile phone, a holiday or something else
along these lines.
Introduction
Start your report with a brief introduction (200 words maximum) in
which you explain what the
product is that you will be writing about.
Entry one – consumer buyer behaviour (500 words max)
Thinking about your purchase, explain what type of buying behaviour
applied in your case.
Explain what happened at each stage of the buying process. What
stimulated need recognition in
your case? What type of information search did you do? How did you
select between the
alternatives? What happened post-purchase? What did the company
concerned do at each stage?
What role did their marketing activities play in persuading you to buy
the product? How effectively
did they use understanding of buyer behaviour in their interaction with you?
Entry two – market segmentation (500 words max)
Think about the same purchase and use the four segmentation criteria
(geographic, demographic,
psychographic and behavioural) to explain who you think the primary
target market is for this
particular product. What targeting strategy is the company using with
this particular product and
why? How do you think that the product you bought is positioned
relative to its competitors? How
effectively do you think the makers of this product are using
segmentation, targeting and
positioning as part of their marketing strategy?
Entry three – products and brands (500 words max)
Describe the product that you bought using the concepts of core,
formal and augmented products.
How important is branding in this case? What branding strategy is the
company concerned using?
(Have a look at page 299 to 306 in the text book for more information
about branding strategies).
At what stage of the product lifecycle is this product? How could the
producers use the strategies
laid out in the Ansoff matrix to further develop this particular product?

can you please write about an apple mac-book i bought lately, you can
choose the model and equipment