TMA 04 Part 1 questions
1. From the information contained in the case, what is the marketing mix employed by Bottle Green? (25 marks)
2.Assume that Simon Speers has decided he wants to strengthen the ‘marketing communications’ element of the marketing mix. What are his available options and which elements of the promotions mix do you think he should concentrate on? Give reasons for your answer. (25 marks)
3.Explain to Simon Speers what digital marketing is and how he could use it to grow the Bottle Green business? Give reasons for your answer. (30 marks)

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Posted on May 30, 2016Author TutorCategories Question, Questions