Marketing – Brand
The plight of the African Americans in the 1930’s to present
June 8, 2020Some of these will be your Identification terms – be able to identify who/what, where, & why important
June 8, 2020Marketing – Brand
Write 1-2 paragraphs for a discussion post.
Read the following article:
Deighton, J. (2008, March 25). Dove: Evolution of a Brand. Harvard Business School Publishing.
Article is attached.
After reading the article, perform an internet search and review several videos and/or photos from the Dove Real Beauty Campaign. In your discussion post, answer the following questions:
- A well-defined brand positioning strategy is important when defining a new offering or reinventing an old one. What does the Dove Campaign for Real Beauty tell you about the brands positioning strategy?
- What are your perceptions of the Dove Campaign for Real Beauty?
- What elements of the campaign strategy do you agree/disagree with most?
