MARK1120 CONTEMPORARY ISSUES IN MARKETING 2011-12
Complete this form with your ideas as soon as possible. Use several copies of this for (with a version number) so you can track your thoughts and progress. When you feel you have a final idea (or by the deadline) then you can get some feedback. Please note you should expand the boxes below as much as you need to explain your ideas. A reference list is very important to indicate what you have read, or intend to. This doesn’t, of course, guarantee a good grade, but at least you should have some feedback on your ideas. Best of luck!

Proposed title/focus of the essay make it interesting!

Outline structure for your paper
brief content headings which show (roughly) how your paper covers the subject(s)

What relevant theories/models/ideas will you include in your essay?
What are the key journal articles that will you will use in your essay? Please list using full Harvard system of referencing so they can be checked .
NB you must include 2 of the required papers (see Course Guide) from Section A and 2 from one of section B,C or D

How do you think your essay fits into the wider context of marketing theory?
How does your essay reflect the learning outcomes* of the course?
*Check these in the course guide

You can extend this form onto two pages if necessary!