Managing Organisational Change

marketing bluepriting
May 25, 2020
Marketing plan for e-business
May 25, 2020

Managing Organisational Change

TASK: Read the nestle case study and respond to the following questions precisely and matter of factly.   1. Did Nestle undergo either first / second order change according to the case?  2. Brabeck-Letmathe emphasixes the need for an incremental approach to change. Do you agree that this is what he has done. Discuss the differences and similarities between his view and your view of what has occured at Nestle, both HISTORICALLY and at recent times. (YOU WILL NEED TO RESEARCH BEYOND THE CASE STUDY TO ANSWER THIS COMPENT PROPERLY) A good article is HBR The Business Case against revolution, www.nestle-family.com/ourcompany   Please note:  1. You must identify and criticall discuss the barriers of organisational change  2. Compare and contrast the main theories, methods and techniques or organisational change management  3. develop and implement an organisational change strategy   I suggest the following layout, as it is only approx 1100 words.   Introduction: Defining Organisational change and include Nestle’s casestudy and 1-2 sentences about the history and background of this timeline and aquisition.   Discuss First and Second Order change and then identify which was used in Nestle.

 

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