A McDonald mini case will be provided to you.This mini case study has an international focus and is being used to ‘set the scene’ for this report. You will need to conduct wider research to identify, analyse and critically evaluate the current business strategy of McDonald Australia and then provide a recommendation to Mc Donalds’ CEO Australia regarding how Mc Donalds’ could further improve its’ competitive position in Australia. Does McDonald in Australia have a competitive advantage (customers’ willingness to pay / costs of business operations) over its competitors? If so how did you get to this conclusion? Your analysis and research should include (but is not limited to) analysis and critical evaluation of relevant changes in the external environment (environmental analysis), industry forces and trends (industry analysis), competitors, positioning in the industry (generic or hybrid strategies), value proposition, restrictions in terms of McDonalds’ international and local supply chain (value chain analysis), and changing consumer needs.

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Posted on May 25, 2016Author TutorCategories Question, Questions