Please write a one page “thought” paper about the Macy’s 4th of July fireworks – along with their good will Thanksgiving Day Parade, this Fireworks display allows for enormous visibility (it is broadcast all over the continent – perhaps through cable, the world) and is a “feel good” gift to the citizens of New York and elsewhere. What about the lead-up ads to the event – they are found in newspapers, the internet, radio – are they effective?