Topic : Loyalty Programs
Loyalty Programs. Many businesses offer loyalty programs (e.g. Fly Buys, Everyday Rewards) which
offer points/discounts when a card is scanned or customer number is entered.
ï‚· Why are such loyalty programs offered?
ï‚· What are the benefits to the business?
ï‚· What are the benefits to the customer?
ï‚· What are the risks to the customer?
ï‚· How do they work?
ï‚· Do you think loyalty programs will be more or less widely used in the future?
ï‚· What technologies could influence their usage in business?