In the case study, there are a number of barriers to the effective communicationinformation regarding the specific procedures, time, and the in which the recipient does not understand its meaning. When the Vice President in-Flight Kent Davis summoned and told him that Randell wanted to improve the services, Tom said it did not look like that to him. The other barrier is the organizational barrier in which the communication follows a formal order depending on the status of the employee. The communication can be upward or downward in which some employees have the seniors to whom they report they report. In the case study, the barrier occurs when Randell sends a request to Tom, who fails to give a reply to the requests. When asked why he failed to reply to Randell’s requests, he says that he does not report to her. Another barrier is the personal barrier in which the sender and the receiver are unwilling to communicate. In the case study, Tom is unwilling to give a reply to Randell’s requests since he feels that Randel might outdo him. His statement “You Know I have also had some ideas on how to improve the system for quite some time “confirms his fears. The other barrier experienced in the case is the psychological barrier, where the recipient can have a premature evaluation of the message, does not pay enough attention to the message, or does not trust the sender. The barrier happens when Randel sends her request to Tom, and he does not take the time to understand the message. When Kent Davis asks him why he did not reply he says that Randel’s questions were out of sight.

Who is wrong?

In the case study, Tom is wrong for failing to give a reply to Randell’s requests three times. The best thing for Tom to do was to reply to the requests and then advise her on the procedure to follow, when communicating with him.

Alternative Means for Randell

The other means that Randell could use was to write the requests to Tom through Kent Davis since Tom reports to him. The organization has the formal communication systems that direct the communication flow and Randell could utilize them.

                                                             My thinking of Tom’s Reaction                                    

Tom Ballard’s reaction was premature and unprofessional, as he refused to give some vital information concerning the well-being of the organization. The reason he is unprofessional and premature in thought is because he demonstrated distrust and lack of attention to the message in the memos from Randell.

Problems of horizontal and diagonal communication

when the team members do not achieve good results. Some of the employees fear losing their jobs to their fellow colleagues thought to be better performers leading to some form of jealousy. The peer-like relationship by various employees and the managers is difficult to attain in an organization, where the subordinate staff associates freely with their seniors.

My recommendation to the Management

The management of the Omega Airlines should realize the usefulness of horizontal and diagonal communication and make it an emergency form of communication to address urgent matters. The management should understand that horizontal communication is not a threat to their authority power, but a good way to solve many problems in the organizations. The managers should change their organizational structure to incorporate horizontal and diagonal communication without causing troubles. The management should also encourage mutual understanding among the employees in various departments to improve effective horizontal and diagonal communication.

How my recommendations will improve communication in the organization

            My recommendations will have a great effect in improving communication because if the management realizes the usefulness of horizontal and diagonal communication, cases, such as the one involving Randell and Tom will never occur. The organization will improve its operations through sharing of ideas across various departments and create harmony among all the employees.