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High and Low Context Cultures

Why “context”? Because some cultures rely heavily on the context to determine what is appropriate behavior. The cultures that rely heavily on context are called “High Context” cultures. Those that do not rely heavily on context are “Low Context” cultures. For those cultures that do rely heavily on the context to determine appropriate behavior, the most important part of that context is the relationships that are involved. Those relationships dictate how you address the individuals, how you communicate with them, etc. The objective is to maintain harmony (good relationships). This is important because these and related relationships are those you will be likely dealing with over the long haul (hence, why they are also longer-term cultures in their perspective). So respect, honor, etc. are very important.

Cultures that do not rely heavily on the context of relationships are Low Context cultures. Instead of focusing on relationships, they focus on the task at hand and performance issues. Because the task is relatively more important than the relationships involved, those cultures use language to communicate directly and functionally. This way, the task can be clarified, analyzed and performed well. Because these cultures are more focused on the task at hand, they tend to be more short-term focused in general. Tasks are always changing, careers traverse multiple companies, etc. and so focusing on what’s going on now and the immediate to mid-term future is what is important. Because tasks are the focus, relationships fade into the background. They are only really important as they might impact the performance of the task.

High Context Cultures

Relationships (The centerpiece of these cultures)

• Develop and maintain a number of significant relationships
• Maximize the use of people networks
• Reflect a visible hierarchy based on these factors: age, gender, education, social heritage, position in the firm, position in the community.
• Value relationships much more than tasks

Time (How it is used is based on the importance of the relationships you’re dealing with at the time)

• Are long-term in perspective
• View time as fluid
• Are polychromic

Communications

• Are implicit
• Reflect hierarchical differences
• Tends to be more aesthetic in expression than functional and direct

Space: Psychological and physical

• Space is clearly divided between in-groups and out-groups

Low Context Cultures

Relationships/Tasks

• Relationships are more superficial and easily started and broken (because your relationships are based on what tasks you are presently engaged in)
• People networks are used if available but your ability is more important in getting you what you want.
• Relationships are more egalitarian (so no need to go overboard with respect, etc. ?
• Tasks are relatively more important than relationships.

Time
• View life more in shorter-term
• View time as mechanistic (manageable, organizeable, under your control)
• View time as monochromic (things done sequentially not in parallel)

Communications

• Are more explicit (so there’s clarity about what to do, when to do it, etc.)
• Reflect an egalitarian spirit
• Tends to be functional

Space: Psychological and Physical

• Is more open (information rather easily shared with others)
• In-groups and out-groups are not so easily defined