Begin conducting research now on your company/client. After brainstorming on your company’s industry and after your preliminary research information-gathering techniques, create a research profile proposal to deliver to your company’s management that includes the following:

• State the specific research goal for the proposal.
• What is the company’s current business problem?
• Who is the company’s competition?
• Establish your population sample for researching customer attitudes and behaviors about the company and product.
• Identify the steps in the research process.