Internationalisation of IKEA to New Zealand
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June 5, 2020You are the Chief of the District Attorney’s Investigation Team for a major metropolitan area. You budget recently……….
June 5, 2020Internationalisation of IKEA to New Zealand
Introduction
1) Overview of the company (IKEA)
2) Scan of the region (Oceania)
3) Pestel analysis of the target country (New Zealand)
4) Country of origin issues
Main Body:
1) PESTEL analysis (New Zealand)
2) Industrial analysis.
• Porter’s 5 forces
• SWOT analysis of ( IKEA)
3) Market entry strategy
– Uppsala Model
– Internationalisation
– Market entry mode (Compare)
– Etc
Conclusion:
Implications
Sum up the discussion
