Assignment 3.1: International Pricing

This assignment supports the following objectives:

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Identify the major pricing strategies and their benefits.

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Summarize the use of price to maximize a company’s profits.

Assignment Overview

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This writing assignment requires you to analyze the international pricing steps and strategies.

Deliverables

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4- page paper (12 point font) written in a word processing program (such as MS Word).

Activity Details

Perform the following tasks:

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Step 1: Write a 4-page paper that addresses the following prompts.

1.   

Convert the U.S. dollar to three different currencies.

2.   

What implications do currency exchange rates hold for setting prices in these three countries?

3.   

Which major pricing strategies (customer value-based, cost-based, competition-based) should be used in each of the three countries?