you are required to individually prepare a campaign report that develops the idea and objectives of the client. This report will also relate to assessment 2, your group digital story. Based on research and applying IMC theory you are required to submit a paper with 1,500 words (+/- 10%)

– my group digital story link : https://www.youtube.com/watch?v=TvgQlSjaeyI

– the report should follow a clear structure: i will upload structure documents

• What you need to do
o I will upload a document named (draft 1 assignment 3) first draft that I did
• You need to re – write and improve the quality of the text :
Executive Summary
1.0 Introduction
3.0 The Target Market
3.1 Market Segmentation
3.1.1 Demographics
3.1.2 Behavioural
3.1.3 Psychographics
3.2 Target Market
4. Objectives

7. Marketing Communication strategy:
7.2 public relations
7.2 Advertising:
7.2 Digital Advertising:
7.2.4. Sales promotion
8. Action plan:
10. Evaluation Plan

• And write with quality ( please stay in subject follow the objective ):

2.0 Situation Analysis
2.1 Company Analysis
2.2 Competitor analysis
2.3 Market analysis
2.4 SWOT Analysis

3.2 Target Market
3.3 Size of Market

5.0 Positioning Strategy
6. Creative Strategy
7.1 message strategy

(Please follow the group digital story, draft , the instructions and marking criteria documents )
* if there any editing or slight change that could improve the paper FEEL FREE to do it but please it should not be out of content
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Posted on May 28, 2016Author TutorCategories Question, Questions