This assignment is based on the topics and readings from units 2, 3, 4, and 5.

Part 1 of the assignment requires you to compare and contrast the readings on the concepts of innovation presented in Units 2, 3, 4 and 5 coupled with networks and alliances. Similar to the Unit 1 assignment, indicate the strengths and pitfalls of these concepts, providing two examples of each.

Part 2 of the assignment requests you to formulate an innovation strategy which incorporates the concept of:

Open networks and collaboration.
Alliances, into a technology-driven industry of your choice.
Global and cross cultural impact.
Please provide case study examples of organizations where these concepts have been or could be applied. For this paper you can use a single or multiple case study examples.

Written Requirements
Written communication: Writing is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to APA (sixth edition) style and formatting. Be sure to write in third person to receive credit for APA writing. Include a cover page, introduction, body, conclusion, and reference list. Use APA levels 1, 2, and 3 headings as required.
Resources: Minimum of five new peer-reviewed journal resources (one must be from the Capella University Library and other reputable resources).
Font and font size: Times New Roman, 12 point.

Website icon Innovation and Global and Cross-Cultural Impact Scoring Guide (enclosed)

All references are provided (see below).

You know my style and what is expected. Please comply.

References
Brettel, M., Heinemann, F., Engelen, A., & Neubauer, S. (2011). Cross-functional integration of R&D, marketing, and manufacturing in radical and incremental product innovations and its effects on project effectiveness and efficiency. Journal of Product Innovation Management, 28(2), 251–269.

Hoegland, M., Lichtenthaler, U., & Muethel, M. (2011). Is your company ready for open innovation? MIT Sloan Management Review, 53(1), 45–48.

Rufat-Latre, J., Muller, A., & Jones, D. (2010). Delivering on the promise of open innovation. Strategy & Leadership 38(6), 23–28.
Baird, C. H., & Gonzalez-Wertz, C. (2011). How top performers achieve customer-focused market leadership. Strategy & Leadership, 39(1), 16–23.

Davenport, T. H., Mule, L. D., & Lucker, J. (2011). Know what your customers want before they do. Harvard Business Review, 89(12), 84–92.

Mangelsdorf, M. E. (2011). The user innovation revolution. MIT Sloan Management Review, 53(1), 1–7.

Nambisan, S., & Sawhney, M. (2011). Orchestration processes in network-centric innovation: Evidence from the field. Academy of Management Perspectives, 25(3), 40–57.

O’Dwyer, M., Gilmore, A., & Carson, D. (2011). Strategic alliances as an element of innovative marketing in SMEs. Journal of Strategic Marketing, 19(1), 91–104.

Rese, A., & Baier, D. (2011). Success factors for innovation management in networks of small and medium enterprises. R&D Management, 41(2), 138–155.

Douglas, S. P., & Craig, C. S. (2011). Convergence and divergence: Developing a semi-global marketing strategy. Journal of International Marketing, 19(1), 82–101.

Sheth, J. N. (2011). Impact of emerging markets on marketing: Rethinking existing perspectives and practices. Journal of Marketing, 75(4), 166–182.

Steenkamp, J.-B. E. M., & de Jong, M. G. (2010). A global investigation into the constellation of consumer attitudes toward global and local products. Journal of Marketing, 74(6), 18–40.

Tae Won, M., & Sang Il, P. (2011). The effect of cultural distance on international marketing strategy: A comparison of cultural distance and managerial perception measures. Journal of Global Marketing, 24(1), 18–40.

Language Style – USA

Academic Level – Doctoral / Ph.D

Expected Writing Quality- Guaranteed Distinction / First Class Standard

Type of Work – Course Work

No. of Pages / Words – 6

Max. No. of Quotations (Very Important) – Nil

No. of References – 11

Referencing Style – APA

Attachments – 1