Project description
Based on information in Chp. 6, Please provide a short but concise answer to the following two Questions. I am not interested in what you think, but what you learned from chapter.Suppose you were hired by a smart phone company as an advertising consultant to help them to segment the smart phone target market. Please explain which factor or factors you would use to segment the target market and explain why you use them. (7 points)Please identity the brand promise or value proposition by Hillary Clinton and Donald Trump as presidential candidate for their campaigns. Then evaluate her/his brand promise and indicate how effective and successful each of them and why? (8 points)Try to refer to the book as much as you can.OGuinn, T.C., Allen, C.T., and Semenik, R.J., Adverting and Integrated Brand Promotion, 6th