The case discussion write up should not exceed two, single-spaced pages. Bring a copy to class with you for discussion and to hand in. Consider these questions:

1. How have the Swinkels family goernance procedures affected the business and the Bavaria company’s brand portfolio?

2. What has Bavaria done to remain competitive among an industry that’s consolidating and markets that are maturing?

3. What are the possible competitve advantages Bavaria has?

4. Are Bavaria’s guerilla/ambush marketing tactics effective for sustainably building a brand?