How can a negative image impact the security of a community?

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How can a negative image impact the security of a community?

Resource: “The Private Arm of the Law” article at http://www.washingtonpost.com/wp-dyn/content/article/2007/01/01/AR2007010100665.html

Write a 250- to 300-word response discussing the public relations image and professionalism of the private security industry. What are some examples from the article concerning the importance of private security industry members having the same level of professionalism as public law enforcement officers? How can a negative image impact the security of a community? How can this image be improved?

Please ensure that you answer the questions to the fullest extent and provide examples.