Written Report 20 marks Presentation 10 marks

Written report Due Week 10

(Fri 5pm, both hard copy on lvl 6 and soft copy on BB)

Words limit 3000 Presentation Due Week 9 &10

(As per your allocated time and week)

Choose an organization form the following Industries:

Australian Dairy farmers
Hybrid car (choose one brand)
Australian wool industry
Business schools in Australia
HSBC
Bank of China
Organic food
Health and fitness industry
Research industry (example CSIRO)
Any non profit organization like Red cross or Salvation army
Any small to medium size company in Australia

Discussion on theory maximum 20%

This assignment is in report form with the following headings:
Executive summary
Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
Comments on both Micro and Macro environmental forces affecting the company
Brief analysis of consumer perceptions and behaviour about the brand/company
Marketing Mix (brief discussion)
Your comments or any recommendations

References Harvard style
Research at least 3 to 4 academic articles on the topic
Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
To do well groups need to do a quality research and follow the structure with application of marketing concepts.
For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.

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Posted on May 20, 2016Author TutorCategories Question, Questions