Global Market Research Case Study Analysis
Global Market Research Case Study Analysis
Subject: Marketing
Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day): Reference for Article: Aaker, D. A., Kumar, V., & Day, G. S. (2007). Marketing research (9th ed.). Hoboken, NJ: John Wiley & Sons.
Write a word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:
¢ Describe the situation discussed in the case.
¢Identify the key issues for the organization in your selected case.
¢Discuss possible ways the organization might address these issues.
¢Based on your analysis of the case, explain the value of market research in the global community.