Each year, the interbrand consultancy compiles a ranking of global brands. From the first e-Activity, compare the top 13 best global brands to the top 13 best global brands for 2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that interests you, and speculate on the main reasons why the rank of this brand you selected changed or did not change.

From the second e-Activity, select one (1) local brand, one (1) international brand, and one global brand. Compare and contrast the key differences of the products of the three (3) brands you selected, and give your opinion on why they are categorized as local, international, and global.