General Cultural and Economics? of Turkey
This presents guidelines for collection and analysis of market data and preparation of a country notebook for preliminary marketing plan. These guidelines suggest the kinds of information a marketer can gather to enhance planning.

For Cultural Analysis the following subjects should be included:
I. Social Institutions
A. Social organizations
1. Group behavior
2. Social classes
3. Clubs, other organizations
4. Race, ethnicity and subcultures
B. Business customs and practices

II. Religion and aesthetics
A. Religion and other belief systems
1. Orthodox doctrines and structures
2. Relationship with the people
3. Which religious are prominent?
4. Membership of each religion
5. Any powerful or influential cults?
B. Aesthetics
1. Visual arts (fine arts, plastics, graphics, public art, colors, etc.)
2. Music
3. Drama, ballet, and other performing arts
4. Folklore and relevant symbols

For Economic Analysis the following subjects should include:
III. Developments in science and technology
A. Current technology available (computers, machinery, tools, etc.)
B. Percentage of GNP invested in research and development
C. Technological skills of the labor force and general population
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