Fast Food Service in France
Following the information already in the attached document, please complete my business strategic paper with the following:

1. Business Objectives
? What do you want to achieve by entering this country?
€“ Revenues
€“ Share of Market
€“ Other non-financial measures such as brand loyalty, distribution networks, political objectives, etc.

2. Tactics: Financial Risks
? What are the key areas of financial risk and uncertainty given your strategic thrust?
€“ Economic
€“ Currency
€“ Foreign investment
? How will you address these risks?

3. Measurement of Results
? What is the potential impact of this effort on the Host Country?
€“ Economic Gains
€“ Social Benefits
€“ Social Costs
€“ Political Impact

? What is your five year forecast of revenues?
€“ Best Case
€“ Likely Case
€“ Worst Case