The global marketplace is full of examples of companies and marketers who misunderstood the countries in which they tried to trade. From simple things like proper names and labels (see www.engrish.com for amusing examples) to completely ignoring local conditions, marketers have tried it all. Search the Web to find examples of how not to do it when it comes to globalmarketing. Share the URL, your condensed version of the story, and what you think went wrong. .