The ad abut Bagel Bites appeared on the front cover of the Parent and Child magazine on the 1^st of July 2010 (Ives 1). It was sponsored by the Bagel Bite company, a firm that has specialized in the production of Bael Bites. The ad targeted married people, who have children. These were the primary targets. Since the magazine has some element of being read by children, the few children who accessed the magazine also got acquainted with the ad.

The ad commands a lot of attention due to its strategic positioning. The cover of the magazine looks very attractive, and every reader would like to spare some minutes for it. The ad also has a high degree of follow-through strength owing to its consistency with the background of the cover of the magazine. It also commands some affective and behavioral strength as some readers tend to spend much time in an attractive cover of a magazine. However, the ad does not have a high degree of cognitive command, because it is not very conspicuous from the rest of the content of the cover photo.

Direct-sell execution style has been used in the advert, having been implemented through a factual message. The message emphasizes that choosing rightly is choosing bagel bites. This serves to instill some conviction in the buyers. The ad has been strategically positioned at the lower right corner of the cover. This is the point where the reader touches to turn the page over. It is thus probable that every reader will see the ad. The magazine,‘Parent and Child’ is appropriate for the choice of the ad, because many children have a liking for bites and parents choose to place their children by buying them what they like. Apart from the factors discussed above, I think it is very effective for the advertiser to choose a contrasting background for the ad. The purpose of the contrasting background was to make the ad more conspicuous, which improves the element of attracting attention.