Project description
Facebook: Evaluate the recent decision by Facebook to acquire WhatsApp for US$19 billion. What were the reasons for the decision? Is the purchase of and the price paid
for WhatsApp in line with Facebook’s strategic goals? Use your own research into this topic and your knowledge of the analytical tools and business concepts from
BUSS5000 to assess whether this was a good investment decision or a poor one.
** IMPORTANT NOTES ON STRUCTURE **
There have been a number of questions regarding the report structure for assessment. The aim of this assignment is to research your case study and analyse your
findings so you will be writing a ‘research report’. It may look a lot like the structured essays you have written to date. Here is a possible outline for your report
which allows you to incorporate your research (which is 25% of your mark), demonstrate your critical thinking and understanding of the case, and most importantly
analyse the evidence. You will not be successful in the assessment if you only describe a couple of articles.
Introduction
Case study summary
The body of the report:
Here you will create your own headings. You can only create headings after you have researched your topic. In the previous 2 assessments we provided the headings but
in this assessment you decide on the headings from your own research. Try to keep your headings short and relevant to your critical evaluation.
Conclusion
Reference list
* Note: Bullet points should only be used sparingly and only where appropriate. If overused it does not demonstrate good academic writing.
Things you DO NOT need to include in the report
Cover page
Contents page
Title page
Executive summary / abstract
Recommendations
Glossary
Appendices