Evaluate the Components of a Successful IMC Program
Order Description
Prepare a report illustrating and describing the important components of an IMC program (i.e., advertising, public relations, etc.). Be sure to address the following:

Define the various components of an IMC campaign.
Identify and recommend strategies to evaluate the effectiveness of an IMC campaign.
Justify the value of each component in an IMC.
Design a table illustrating your findings to be included in your report. This table should be comprehensive and include all the above criteria.

Support your report with a minimum of five scholarly resources, at least three of which have been published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages with table, but not including title and reference pages

Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.

I have three references listed below, please include 2-3 additional and use them in the body of the paper including a separate reference page:

Fiene, S. (2014). Successes, challenges and lessons learned from a new IMC program.

Smith, B. G. (2010). Beyond promotion: Conceptualizing public relations in integrated marketing communications.

Jankovic, M. (2012). Integrated marketing communications and brand identity development.