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Emotional Appeal

Emotional Appeal

One of the long list of reasons Martin Luther King’s I Have a Dream speech was so successful was that MLK was a master at using emotional appeal. As you text describes throughout, emotional appeal can occur through word choice, examples and stories, vocalics (volume, pauses, etc) or body movement.

Watch the speech, and then answer the question that follows:

What specific factors did you notice that played into MLK’s emotional appeal? Provide specific examples.