Effects of mediaMedia affects people at different degrees in society. Through media, the individuals are influenced to buy marketable products in the market. The major disapproval against media is its unethical twists and exploitation on the individuals. Medias nature transforms and affects human behavior and beliefs. This causes great harm to consumers. It only focuses in marketing its products. It has offered individuals with news about the world with ease through television. Media enables people to have their own opinions about different subjects and be able to argue them. This results to individuals acquiring worldwide information and awareness. Media grants all individuals freedom of expressing their views on all matters. It has also enabled easy communication all over the world (Bryant & Thompson, 2002).Media affects a great part in our everyday life. It influences our decisions, thoughts and beliefs. Advertisers influence people to become worldly spendthrifts. Some individuals are made to believe that they have to purchase more goods than usual to lead a great life. It provides ground for choice to the customers since peoples needs are different. Consumers have to put their vital needs first. Whatever choice individuals make, the sellers will always benefit. This is whether they choose to overspend or spend wisely. There are advertises involving both expensive and simple lifestyles whichever someone decides to choose.Advertising may influence people to buy products they might not need by convincing them. This persuasive nature is so influential that customers can barely protect themselves from it. In their defense, the advertisers claim that customers cannot make a choice of buying something they will not need. They argue that people who think or say that do not respect customers choice and decisions. They claim most advertised goods do not have demand in the market and that there are products with greater demand that are not advertised. Therefore, advertisings power is exaggerated. People are cynical and know little about advertising.The best way of advertising a product is by fulfilling the actual human need other than creating one. There cannot be demand for a product without a need. Advertising only helps individuals to make a choice on what product to purchase. It does not influence a need. Some individuals consider advertising to be futile and a bad way of marketing a product. In this case, the individual is considered insulting since many things that used to be Insulting years ago are not anymore Example is the alcohol advertisements that may seem offensive to some people. Mostly, the product is never offensive, but the advertisement itself offends the people to gain attention.Nonetheless, if a promotion fails to gain peoples attention it is the usual view of promotion specialist that does not excel. The individuals have a choice to overlook the insulting advertisements. Promoters are conscious of the many things considered unpleasant the public. In most cases, they strive to evade it. Advertising avoids stereotypes. Vast changes have taken place concerning this situation. Of late, promoters have turn out to be receptive to stereotyping people, since consumers enable their success in the market. Women are featured in advertisements and their images put on billboards. This is done so that there is equality between men and women.Some people find marketing to be misleading. The advertisers, however, claim that if they lied to people then they would lose since the customers will lose interest in their product. The advertisers always strive to maintain honesty Advertising encourages the introduction of original and efficient products. It provides individuals with many options, maintains low prices, promotes competition, sponsors the media, encourages press liberty, and offer a way of broadcasting information for health and public matters and products. Though promotion is sometimes misused, it is the responsibility of advertisers and customers to guarantee that advertising is utilized wisely and sensibly (Espejo, 2010).Advertising accompanied by regulations and ethics. Principles of high-quality taste should be taken in to consideration. Advertisers could make advertises that were unethical without breaching any regulations. The society may inflict its own informal ideas for such actions. However, advertisers declare to uphold great ethical principles and publicly responsible advertising actions today, their uncouth past actions trouble them. As it is, the stress to make a tough and pioneering notion is challenging. This makes the desire achieve fine taste and ethics irresistible. Ethical thought usually come last in the preparation of most advertisements (Turow & McAllister, 2009).Due to earlier extremes and weakness, advertising is now a seriously synchronized career. Customers and government, can analyze, confirm, control and transform advertising. Federal bylaws of advertising enforce firm rules to advertisers. These laws are guarded by responsible institutions. The media also influences children greatly. When still young, children are unable to make a distinction between a dream and reality. They can easily believe to be true what might be a lie. They cannot differentiate programs from advertisements and in most cases prefer the advertisements. As children grow, they are most exposed to media manipulation. With time, they may suspect dishonesty in advertisements. They then build a mentality in them that advertisements never tell the truth about products Inexperience makes children not to be able to avoid advertisements. This may prove to be dangerous to them since they are even unable to differentiate it from other programs.Advertisers should be frank, moral and truthful when it comes to their products. One way of advertising is making the customer anxious in buying the product. In this case, the consumer can only gain comfort through purchasing the product. Advertisements are important to the consumers since it creates awareness on products existing locally and in foreign countriesAdvertising has a negative feature of increasing the cost of its products. This is because consumers sponsor the advertisements by paying high prices.Advertising has a bad influence on the public when it provides wrong information. Advertisements involving smoking have made the society believe it okay to smoke. It has encouraged the belief that most people smoke. Some people who do not smoke may see the advertisement and feel that in order to fit in the society, they have to smoke and, therefore, start smoking. Advertising influences consumers feelings in the society and persuades them in believing that purchasing is the behavior of life. Advertisements that exhibit a lot of sexuality negatively influences the society. Greed is valued much due to advertisements Society has become unaware of public issues since they are concentrated on satisfying their needs. Individuals focus on making more money so that they can live luxurious lives. They desire material goods and want to grow richer every day (Bryant & Thompson, 2002).The demand growths of goods and services enables faster economic grow. New ideas grow rapidly in the economy. Higher demand of a product leads to lower prices of the good in the market. Otherwise, advertisements are very costly, and it is believed that this leads to additional costs in the products prices. Advertisements make girls to want to be like the beautiful models they see in the media. This makes some of them to stop eating which is not healthy for them. Others become stressed for not resembling the models. Due to this, their self-esteem is lowered.Advertisers carry out detailed market research and try to find the products weaknesses. They then advertise the products to be great to the public luring consumers to the product that may be harmful. This exposes the society to harmful products. They only consider themselves and strive to be successful at the expense of consumers safety. An example is the beauty products. They are usually sold making people believe that they will be beautiful but then they only end up being bleached. Eventually, advertising aim is to make consumers purchase their goods and they attain this by gaining knowledge about the people they aim to sell the product. After succeeding, they then exploit them taking advantage of their weaknesses.It enables consumers choice of the products that are best for them. Advertising, mostly in independent states, permits an individual acquire knowledge concerning the different lifestyles and political options that exist. From this, they can voice their opinions and choose the ones they prefer. An example is candidates running for election in the US normally make advertisements stating their opponents advantages and disadvantages. This helps the Americans to weigh their options and make a choice on the candidates they prefer.ReferencesBryant, J., & Thompson, S. (2002). . Boston, Mass: McGraw-Hill.Espejo, R. (2010). . Detroit: Greenhaven Press.Turow, J., & McAllister, M. P. (2009). . New York: Routledge.